Digital Marketing Manager
Reference: 97828736_1791970270
Digital Marketing Manager
Leeds
Salary: up to £55,000pa, plus bonus
Permanent
About the job
We're working with a growing business within the B2B sector to recruit a Digital Marketing Manager. This is an exciting opportunity to take ownership of digital marketing and demand generation, playing a key role in driving brand awareness, generating qualified leads and supporting commercial growth.
Key responsibilities
- Develop and deliver targeted demand generation strategies for key audiences, including installers, builders, specifiers and homeowners.
- Plan, execute and optimise multi-channel digital marketing campaigns across paid search, paid social, LinkedIn, email and organic social media.
- Build and develop an engaged installer and end-user community, including the introduction and management of loyalty or rewards programmes.
- Create compelling lead-generation content and resources, including installation guides, video content, product information and specification downloads.
- Work closely with the sales team to establish lead qualification criteria, scoring models and effective lead handover processes.
- Ensure all enquiries are accurately routed, tracked and followed up, with clear visibility of lead progression and commercial outcomes.
- Manage and develop the HubSpot Marketing Hub platform, including email marketing, audience segmentation, automated workflows, data quality and lead nurturing.
- Drive the ongoing development of marketing automation, reporting capabilities and CRM integrations, including integration with the company's ERP system.
- Take full ownership of the website, improving content, user journeys, landing pages, conversion rates and the stockist locator.
- Develop and implement an SEO strategy to increase organic visibility, website traffic and qualified enquiries.
- Publish, manage and optimise marketing content, including product pages, case studies, blog articles and campaign landing pages.
- Produce regular performance reports and marketing dashboards, tracking key metrics such as lead volume, cost per lead, conversion rates, pipeline contribution and return on investment.
- Manage the digital marketing budget, ensuring spend is allocated effectively and delivers measurable results.
- Oversee external digital marketing, SEO and paid media agencies, alongside freelancers, to ensure high-quality delivery and strong campaign performance.
- Collaborate with the wider marketing team to deliver integrated campaigns that align brand messaging, product launches and stockist activity with end-user demand generation.
The ideal candidate will have the following skills and experience
- Proven experience in a Digital Marketing Manager, Demand Generation Manager or similar marketing role, with a strong focus on lead generation and measurable commercial results.
- Hands-on experience managing a CRM and marketing automation platform, ideally HubSpot Marketing Hub.
- Strong practical knowledge of paid search paid social, SEO, email marketing and organic social media.
- Experience developing and delivering integrated digital campaigns that generate qualified leads and support sales growth.
- Confident using Google Analytics and other reporting tools to measure campaign performance, identify opportunities and make data-led decisions.
- A demonstrable track record of improving lead generation, conversion rates and marketing return on investment.
- Experience managing marketing budgets, external agencies and freelance resources.
- Strong understanding of lead management, customer segmentation, marketing automation and sales alignment.
- Excellent communication and stakeholder management skills, with the ability to work collaboratively across sales and marketing teams and present performance insights to senior leadership.
- A proactive, commercially minded approach, with the ability to take ownership, identify opportunities and continuously improve marketing performance.
Desirable experience includes:
- A background in B2B marketing, construction or a related industry.
- Experience implementing lead scoring, lead routing processes and CRM or ERP integrations.
- Experience developing customer loyalty schemes, professional communities or customer engagement programmes.
In return, you will receive
- A competitive salary of up to £55,000, depending on experience.
- A very generous bonus scheme, rewarding performance and contribution to business growth.
- The opportunity to take ownership of digital marketing and demand generation within a growing business.
- Unlimited annual leave after probationary period.
- Free breakfast and snacks in the office.
- Lunch provided 3 times per week.
- Private healthcare.
- Onsite parking.
- Excellent culture within the business.
- The autonomy to shape strategy, implement new ideas and make a measurable commercial impact.
- The chance to develop and optimise marketing technology, automation and reporting processes.
- The opportunity to work collaboratively with an established marketing team and senior stakeholders.
- A role offering variety, responsibility and the opportunity to make a real difference to the business's continued growth.
Ready to take the next step?
If you're a commercially driven digital marketer who enjoys turning data and digital campaigns into measurable business growth, this could be the ideal next move.
We're looking for someone who can combine hands-on digital marketing expertise with strategic thinking, take ownership of demand generation and make a tangible impact on lead generation and sales performance.
Apply today to find out more about this exciting opportunity!
Butler Rose is committed to equality in the workplace and is an equal opportunity employer.
Butler Rose Ltd is acting as an Employment Business in relation to this vacancy.
Digital Marketing Manager
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