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Digital Marketing Manager

Leeds

Salary: up to £55,000pa, plus bonus

Permanent

About the job

We're working with a growing business within the B2B sector to recruit a Digital Marketing Manager. This is an exciting opportunity to take ownership of digital marketing and demand generation, playing a key role in driving brand awareness, generating qualified leads and supporting commercial growth.

Key responsibilities

Develop and deliver targeted demand generation strategies for key audiences, including installers, builders, specifiers and homeowners.Plan, execute and optimise multi-channel digital marketing campaigns across paid search, paid social, LinkedIn, email and organic social media.Build and develop an engaged installer and end-user community, including the introduction and management of loyalty or rewards programmes.Create compelling lead-generation content and resources, including installation guides, video content, product information and specification downloads.Work closely with the sales team to establish lead qualification criteria, scoring models and effective lead handover processes.Ensure all enquiries are accurately routed, tracked and followed up, with clear visibility of lead progression and commercial outcomes.Manage and develop the HubSpot Marketing Hub platform, including email marketing, audience segmentation, automated workflows, data quality and lead nurturing.Drive the ongoing development of marketing automation, reporting capabilities and CRM integrations, including integration with the company's ERP system.Take full ownership of the website, improving content, user journeys, landing pages, conversion rates and the stockist locator.Develop and implement an SEO strategy to increase organic visibility, website traffic and qualified enquiries.Publish, manage and optimise marketing content, including product pages, case studies, blog articles and campaign landing pages.Produce regular performance reports and marketing dashboards, tracking key metrics such as lead volume, cost per lead, conversion rates, pipeline contribution and return on investment.Manage the digital marketing budget, ensuring spend is allocated effectively and delivers measurable results.Oversee external digital marketing, SEO and paid media agencies, alongside freelancers, to ensure high-quality delivery and strong campaign performance.Collaborate with the wider marketing team to deliver integrated campaigns that align brand messaging, product launches and stockist activity with end-user demand generation.

The ideal candidate will have the following skills and experience

Proven experience in a Digital Marketing Manager, Demand Generation Manager or similar marketing role, with a strong focus on lead generation and measurable commercial results.Hands-on experience managing a CRM and marketing automation platform, ideally HubSpot Marketing Hub.Strong practical knowledge of paid search paid social, SEO, email marketing and organic social media.Experience developing and delivering integrated digital campaigns that generate qualified leads and support sales growth.Confident using Google Analytics and other reporting tools to measure campaign performance, identify opportunities and make data-led decisions.A demonstrable track record of improving lead generation, conversion rates and marketing return on investment.Experience managing marketing budgets, external agencies and freelance resources.Strong understanding of lead management, customer segmentation, marketing automation and sales alignment.Excellent communication and stakeholder management skills, with the ability to work collaboratively across sales and marketing teams and present performance insights to senior leadership.A proactive, commercially minded approach, with the ability to take ownership, identify opportunities and continuously improve marketing performance.

Desirable experience includes:

A background in B2B marketing, construction or a related industry.Experience implementing lead scoring, lead routing processes and CRM or ERP integrations.Experience developing customer loyalty schemes, professional communities or customer engagement programmes.

In return, you will receive

A competitive salary of up to £55,000, depending on experience.A very generous bonus scheme, rewarding performance and contribution to business growth.The opportunity to take ownership of digital marketing and demand generation within a growing business.Unlimited annual leave after probationary period.Free breakfast and snacks in the office.Lunch provided 3 times per week.Private healthcare.Onsite parking.Excellent culture within the business.The autonomy to shape strategy, implement new ideas and make a measurable commercial impact.The chance to develop and optimise marketing technology, automation and reporting processes.The opportunity to work collaboratively with an established marketing team and senior stakeholders.A role offering variety, responsibility and the opportunity to make a real difference to the business's continued growth.

Ready to take the next step?

If you're a commercially driven digital marketer who enjoys turning data and digital campaigns into measurable business growth, this could be the ideal next move.

We're looking for someone who can combine hands-on digital marketing expertise with strategic thinking, take ownership of demand generation and make a tangible impact on lead generation and sales performance.

Apply today to find out more about this exciting opportunity!

Butler Rose is committed to equality in the workplace and is an equal opportunity employer.
Butler Rose Ltd is acting as an Employment Business in relation to this vacancy.

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HR Partner
Location: Colne
Salary: £40,000pa- £60,000pa
Permanent

We are working exclusively on behalf of a leading UK business to recruit an experienced People & Culture Partner.

This is an exciting opportunity to join a highly commercial, fast-paced organisation operating across multiple specialist business areas. The role is based in Colne, reporting to the Group Head of People and Culture.

As People & Culture Partner, you will play a key role in shaping how the organisation attracts, manages, develops and supports its people. You will work closely with senior leaders and managers within a high-performance, sales-led environment, helping to establish modern, effective People & Culture practices while supporting a wider programme of standardisation and continuous improvement.

The successful candidate will combine strong HR expertise with a pragmatic, commercially focused approach and will be comfortable operating at both strategic and hands-on levels.

Key Responsibilities:

Work alongside senior leaders and people managers to understand business priorities and provide practical, commercially aligned HR advice and support.Develop and introduce effective people policies, processes and frameworks across areas such as performance, attendance, employee relations, onboarding, reward, engagement and wellbeing.Take ownership of implementing consistent People & Culture practices across the UK business, adapting group-wide frameworks where necessary to suit the needs of a dynamic sales environment.Support managers and employees through organisational change, helping to ensure new structures, processes and ways of working are successfully adopted.Provide trusted advice on employee relations issues, including complex disciplinary, grievance, absence and performance matters, ensuring cases are handled fairly and in line with current UK employment legislation.Help maximise the value and effectiveness of HR systems, supporting improvements to HRIS processes, data quality and the overall experience for employees and managers.Develop and promote initiatives focused on employee wellbeing, resilience and maintaining a healthy and sustainable working environment.Help drive the organisation's equality, diversity and inclusion agenda, ensuring people processes are equitable, consistent and inclusive.Support managers with talent management, succession planning and performance development, helping to identify and nurture future talent.Provide coaching and guidance to line managers to strengthen their people management skills and encourage greater ownership of employee-related matters.Work collaboratively with the wider People & Culture function, sharing ideas, best practice and ensuring a consistent approach across the wider organisation.Provide HR support throughout periods of organisational change, including restructures, employee consultation processes and TUPE activity where required.

What We're Looking For

The ideal candidate will be an experienced HR professional who is comfortable working closely with commercial leaders and operating in an environment where pace, performance and operational requirements are key.

You will ideally bring:

A strong background in a Senior HR position.Experience working within a commercially focused, operational or sales environment.A proven track record of creating, improving and embedding HR policies, procedures and processes, particularly within businesses experiencing growth or organisational change.Comprehensive knowledge of UK employment legislation and demonstrable experience dealing with complex employee relations situations.Experience implementing consistent HR approaches across multiple teams, locations, business units or legal entities.Previous involvement in initiatives covering employee wellbeing, inclusion, diversity and wider people development.Experience with the implementation, development or improvement of HR information systems would be an advantage.A strong understanding of commercial priorities and the ability to provide people solutions that support both employee needs and business performance.The confidence and credibility to build effective relationships with senior stakeholders, influence decision-making and challenge constructively where appropriate.A practical and solutions-focused approach, with the ability to operate strategically while also being comfortable getting involved in the detail.CIPD Level 5 or Level 7 qualification, or equivalent professional experience, would be desirable.

What You Can Expect

This is an opportunity to join a business at an exciting stage of its development, with significant scope to influence and shape the People & Culture agenda.

The successful candidate will benefit from:

A supportive, collaborative and commercially focused working environment.The opportunity to make a meaningful contribution to the development of the people function.Excellent opportunities for personal and professional development.Enhanced annual leave entitlement.Enhanced family-friendly leave.Access to salary sacrifice benefits.Employee discounts.Regular team, charity and social activities.The opportunity to work alongside senior stakeholders and play a key role in organisational change and development.Hybrid working.

Interested in this role? Please click apply now and I will be in touch if your application has been successful!

Butler Rose is committed to equality in the workplace and is an equal opportunity employer.
Butler Rose Ltd is acting as an Employment Business in relation to this vacancy.

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